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This year, Wattpad Webtoon plans to release 41 titles, including 15 under the Webtoon Unscrolled imprint, and McFadden said the publisher will “double down” on its marketing and promotional efforts. “We learned a lot” from last year’s explosive growth, McFadden noted. Though based in Toronto, Wattpad Webtoon Book Group has a number of remote workers, including some who, like McIntyre, live in the U.S. The new hires included six in marketing and publicity whose efforts are directed by Tina McIntyre, who was named v-p of marketing in December 2021. All that activity resulted in sales soaring 468% last year over 2021. Wattpad Webtoon Book Group published 30 new titles in 2022, added three new imprints, and grew the size of its staff to 21. Last year also saw the formation of W by Wattpad Books, an adult imprint with an emphasis on romance whose first list contained the debut adult book by Beth Reekles, author of the YA bestseller The Kissing Booth. The first list was published in fall 2022, and according to Maeve O’Regan, senior manager, marketing and publicity, Wattpad Webtoon titles had the group’s biggest sell-in to date-nearly 200,000 copies across the first three titles, led by True Beauty, Vol. In late November, the Webtoon Unscrolled imprint was announced, with a mandate to publish print editions of hit Webtoon mobile webcomics for both YA and adult readers.

Todd continues to publish her own works under Frayed Pages, as well as that of new romance writers that she selects.

The co-branded imprint’s first title, After: The Graphic Novel, a graphic adaptation of the prose series, was released in spring 2022.

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In early November, Anna Todd-one of Wattpad’s first breakout stars, whose After series was eventually published by Simon & Schuster and who then formed the multimedia company Frayed Pages-agreed to team with Wattpad Books to launch Frayed Pages x Wattpad Books. (Gardner is now senior v-p of global publishing, overseeing all of Wattpad Webtoon’s publishing programs.)Īfter the dust from the Naver acquisition began to settle in the second half of 2021, the newly formed Wattpad Webtoon Book Group started to pick up speed. When Covid hit, Wattpad’s authors, all drawn from its online world, easily adapted to promoting titles via virtual events, said McFadden, who is now executive director of the Wattpad Webtoon Book Group.

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Then in spring 2021, Wattpad was acquired for $600 million by Naver, South Korea’s leading internet platform, whose holdings include the online comics platform Webtoon.ĭespite the pandemic, Wattpad released 15 young adult titles in 2020, including its most successful book to that point, The QB Bad Boy and Me by Tay Marley, which is now set to become a movie starring Noah Beck. Before it could celebrate its first anniversary, however, the pandemic upended plans for the Wattpad Books rollout. In that first year, Wattpad Books was able to release six young adult titles with a small staff led by Ashleigh Gardner, who was then deputy general manager of Wattpad Studios and Publishing, and Deanna McFadden, then publishing director for Wattpad Studios.

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